What is Search Engine Optimisation?
Search Engine Optimisation is the process of increasing the position (ranking) of a website or page in organic Search Engine Result Pages (SERPs). Search Engine Optimisation (SEO) is part of the Internet marketing mix and falls under the category of search engine marketing (SEM). This also includes Pay Per Click (PPC) advertising (paid listings).
Why does my business need Search Engine Optimisation?
Websites that rank highly in search engines such as Google enjoy increased exposure over those lower down and as such receive a higher percentage of visitors and traffic.
Why do Google and other Search Engines rank websites?
People use Google to find information. Google wants to deliver the right information in the quickest possible time. When a user enters a search query through a keyword, Google will deliver the top results that it feels are the most relevant and useful. If the visitor finds the information they are looking for they are more likely to use Google again.
Why do Search Engine algorithms change?
Search Engines, including Google, change algorithms on a daily basis whilst they strive to deliver the most relevant results and exclude the results that have achieved rankings through unethical means.
How does Search Engine Optimisation work?
There are two sides to Search Engine Optimisation (SEO); on site and off site.
On Site Search Engine Optimisation
Keyword Selection
The first and most important phase of any campaign is keyword selection. It is essential that thorough research is conducted on your website, industry and competition to ensure when your website is on Page 1 of Google that it receives quality traffic.
Optimised Source Code
As part of the implementation process, we ensure certain elements of your site are optimised such as Page Titles, Header Tags and other meta variables that contribute towards the performance of your website in Search Engines.
Optimised Content
When search engines read/crawl your website they are looking for unique, relevant content that they both can’t find anywhere else and provides the most useful information. Whilst it is important to explain your product or service on your website, Burst SEO can provide you with a content development strategy to increase the quality and quantity of content on your site over time.
Off Site Search Engine Optimisation
Link Building
Link building is fundamental to the success of any SEO campaign. Effective and ethical link building will achieve fantastic results with great rewards, however poor quality link building can be severely detrimental to your business.
Google, and other search engines, are constantly changing their algorithm whilst they constantly monitor the behaviour of website’s link acquisition.